The 55 secret Rules in Design and Advertising : Workflow 2

You might be familiar with accidents turning out to be a major benefit of your design. If you know this, why not extend your options? In the realm of creative freedom, you can stumble over most interesting approaches by simply playing around. Sure you know your stuff, but you can do so much better.

Experiment! Color Dodge instead of Color Burn! Make the dashed line 1 mm instead of 1 px! Make that gradient radial! Use another brush! Add a third layer mask! Make 


 If you are not a perfectionist, you are not a designer

Tell me: in Photoshop and Illustrator, how much time do you spend at 6400% magnification? How often do you hit Ctrl+Z because you think a line is placed half a millimeter too low? How extensive is your changelog for an average composition?

Because we know that even the most minor change of an element’s attribute can make the difference between Hillary and Britney, we blatantly take the word perfectionist as a compliment.

It comes with the job and a certain amount of self-respe

it different! Play around! You may come to interesting results by simply using what you left behind as you grew older: your play instinct.

ct. You have no other choice than to identify yourself with your work – because on the reverse side, your work will always identify with you. that is why you should always, always, always quintuple check your design before calling it a final. Then again, we have one rule left:

 There is no such thing as the final version

This, our final rule of workflow in design and advertising, is a vital one. With possibilities given and creative juices flowing, you will usually have a hard time deciding that this is it. Instead, you go on and on, changing this, tweaking that, adding and deleting, sharpening and softening, enhancing and simplifying. And again, it is in the nature of our profession. Because there is not a single way to do it, but at least a couple, if not a thousand possible avenues, we have to possess the integrity and self-confidence to set an end to a design.

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